Media management made easy.

• What's New
• Editing Done Right
• Equally powerful on Mac and PC
• More cameras. More formats.
• Manage your business, not your gear.
• The power of the pros at your fingertips.
• Film, HD, and the Web: together at last.
• Media management made easy.
• It's all about collaboration.

Media management made easy.

Avid manages media.
Avid media management works better—so you can work faster— because it's based on technology that nobody else has. It's working all the time, automatically tracking footage as it's captured or deleted. Easily and reliably make subclips from a single capture, track which clips have been used, seamlessly work with multiple resolutions of the same clip, share bins between projects, and much more.

Relink by resolution.
You can have as many versions of a clip as you need to: offline, online, HD, SD, NTSC, PAL—anything at all. The "Relink by Resolution" command allows you to painlessly connect your edit to any of the versions of it you have the perfect way to manage your offline-online workflows or multi-format output needs.

Painless consolidation.
Starting projects on one computer and moving them to another is one of the facts of life in the real world of production: from a desktop system to a laptop system, or from an offline machine to a finishing suite. Nobody makes it as easy to do as Avid. A dynamic media database frees you from having to worry about file paths. In a single step, you can choose to move only the footage you need while also transcoding to another resolution if you want. You don't have to manually re-link on the other side of the process either! Avid handles it automatically, even if the two computers have different operating systems.