The proof is in performance.

In the newsroom, "good enough" is never enough.

You can’t afford to wonder if your workflow is going to work, or worry about what happens when it doesn’t. Cobbled-together solutions may function to some extent, but they inherently create inefficiencies that cost you time, money, and on-air quality. And that’s simply not good enough for your news product.

You told us you need solutions whose parts are tested and proven to work together. So that’s what we did, and that’s what we deliver.

Full workflow staging and testing

When a large-scale European Broadcaster asked if our solution could support 331 clients, we didn't rely on 'theoretical models'. The only way to know was to stage and test it. So we did.

  • Performance: Delivering More Than Just "Functionality:"
    Our team purchased and assembled machines to simulate the real-world operation in our dedicated scalability lab. Then they put it to the test. Function. Workflow. Load. Integration. The standard wasn’t mere load-tested function. It was seamless workflow performance.
  • Proven in Tougher-Than-Real-World Conditions:
    Once they’d staged the system, our engineers pushed it… hard. We ran multiple, repetitive searches under automation. We had editors load and render complete sequences. We hammered capacity on storage, asset and production management. While all that was going on, we sent people in to run the customer’s end-to-end workflow. We weren’t going to claim 331 until we knew we could nail it. And we did.
  • Put Our Workflows – and Everything in Them – to the Test:
    We do. Take a system to the point of failure to identify the weakest link. Strengthen that link and test again. It’s an approach that’s earned our customers’ trust. A trust we aim to keep.

Proven interoperability with nearly 300 non-Avid products

When NBC needed to make diverse components deliver gold-medal performance in Beijing, they turned to Avid.

  • The challenge: take Thomson, Panasonic, and Sony cameras; Chyron graphics; Avid editors; and EVS playback servers; and deliver a real-time HD workflow that would convert multiple live feeds to finished clips pushed fast through 100+ pipes.
  • Avid and EVS collaborated to create a shared storage media management workflow that could seamlessly convert 100 megabit-per-second HD video from EVS servers to Avid’s DNxHD mezzanine compression format. This allowed EVS systems to transfer clips directly to Avid systems for editing, and for finished Avid clips to be pushed back to EVS servers for air.
  • To deliver a solution NBC could count on, we built, staged, and tested the entire workflow before packing it off to Beijing.

NBC: The Gold Standard for Olympics Workflow – read the full story.

When France 24 needed to quickly ramp up international news production for multiple channels in a multi-supplier environment, they turned to Avid.

  • Our team oversaw installation not only of our own iNEWS, NewsCutter, and Deko systems, but also integration with installations from Thomson, Cisco, Harris, HP, and IBM.

France 24 Ramps Up to Reach the World – read the full story.

We selected Avid because we believed the company would be a real partner. – Alain de Pouzilhac, CEO, France 24

Best-of-breed quality, out-of-the-box performance

Every day, more news is produced using Avid all-digital, end-to-end broadcast solutions than from any other solution providers. Why? Because Avid products are designed and tested to work together, right out of the box.

  • Intuitive newsroom management tools enable journalists, editors, and producers to locate and access scripts and media fast.
  • Real-time shared storage and integrated asset management tools help editors save time – up to 40% – that would otherwise be wasted searching for footage.
  • Journalists, producers, editors, and managers are all integrated, using the right tool for the way they work.
  • Video clips display all associations to their original files.
  • Graphics files are preserved in native formats, integrating the art department into the production process.

Explore the products that enable this solution.

The Avid newsroom.
End-to-end value delivered.

Avid develops complete, integrated solutions for news operations of every size. Then we test them to make sure they work under the most strenuous real world conditions possible. Because you need a workflow that works. Every time.

We chose Avid in the first place because they addressed the whole picture. While other vendors are focused mostly on interface, Avid is so far ahead in total media management. With its superior workgroup and transfer capabilities, Avid has provided everything that everyone at the station needs to get their job done." – Steve Schroeder, news operation manager, KOTV